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PPC Simulation

An accurate simulation of running paid Facebook and Instagram ads to help educate students on social media marketing.

Build type:

For profit

Teaching marketing in a classroom setting is difficult, as the best way to learn marketing is often to get your hands dirty and do it. However, a lot can go wrong when running paid Facebook ads on the internet, and that unpredictability makes it an especially tough topic for marketing professors and teachers. I built a full simulation of the Facebook Ads platform so students can quickly and easily understand the structure of a Campaign, an Ad Set, how to target different audiences, and how to A/B test ads.

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