What I learned this week:
If you want to be an independent artist, you have to learn some elements of business, and the process of selling your product to customers makes you an entrepreneur by default.
But I want to help early artists take that step - currently, when you think of art, you think of a hobby, not a career.
And while yes, it does take a few years of experimenting at least to get to the point where you can sustain yourself or make any consistent money off your craft, it's not by any means impossible. It's just less fleshed-out.
So, as an artist, what do you need to know to get started building a real business around what you create?
-- How to build an audience
-- How to sell your product
-- How to build a network or connect with potential partners/mentors
These three things apply to just about everything if you're going to monetize, but to art especially.
Your product is your art, and you want to get paid for that - so you need buyers, and that's your audience. Anyone that's interested in what you do and make needs to be able to follow what you're doing and making to some degree.
Then, once you have customers, you need to go through the actual process of selling what you make. If you're a painter, that's your paintings. If you're a musician, that's your music. If you're a model, that's your time and image.
And while you're doing all that, you need to build a network of similar people. Nobody does it alone, and learning how to reach out to others in your space is immensely helpful not only for your actual business, but for your sanity as well. Plus, learning how to reach out to anyone can lead to incredible deals. If you're a writer, you need to know how to reach out to publishers to get your book out into the world.
These three basic things are super easy to do, and if you apply them well and experiment, it's only a matter of time before you're able to sustain yourself on what you do.
If learning these skillsets sounds valuable, I would love to hear from you. I want to make these courses I create super accessible, and available to high-school and college kids too, so I'm thinking of pricing them absurdly low, around $5. I have a beta signup form going here, and you'll get the courses for even cheaper if you sign up ahead of time - my goal is mostly to gauge interest!