What I learned this week:
- How NOT to sell yourself.
- How to charge whatever you want for your service.
As usual, we'll start with a rant before we talk about anything productive.
On Tuesday this week, I had a call with someone that contacted me over LinkedIn. I never hop on calls with random people anymore, but his tagline was "Helping Soloprepreneurs Grow and Scale" so I figured I fit in that bucket, and maybe I can get some useful info out of the conversation. However, it was clear he was trying to sell me his services.
So we hopped on a call, and I asked the usual "How are you doing?" He immediately responds with a giant smile and said something to the effect of:
"Oh Max, any day I get to talk to entrepreneurs is an amazing day!"
Eat me, Vince. I immediately checked out for the rest of the call. That's not how you sell yourself.
Maybe check my profile out for 3 minutes before the call. If you're trying to impress someone, be a little more sincere. Here are a few first lines to use that would work much better:
"Great to meet you, I've been excited to learn more about what you do, so I've been looking forward to this call!"
"Hey Max, I was just peeking at your website, the topic of your live streams is interesting. It reminds me of [blah blah blah]."
It doesn't even have to be a custom-crafted message. Just calm the hell down, and act like a normal person. I've been sold to hundreds of times, and a lot of other business-active individuals are the same way. So when you're pitching to that audience just behave normally, and don't use any gimmicks or try to appear more interested than you are. You'll come across like an asshole.
Now that I'm done being grumpy, here's something to note if you start freelancing.
People have a poor understanding of how long things take.
It's like how car repair shops call a certain light-up notification on cars the "idiot light," and then charge more money than they should. People outside the industry don't understand how much time something takes because they don't actively do it themselves.
I do semi-decent general digital marketing work. My clients will assign me giant to-do lists for the week, and assume it will take me 10 hours when it only takes 5. I'm aware of this. I won't call it out, and I don't think that's unethical at all.
I deliver. They get the value they were looking for, plus some, because I use a little of the leftover time to do extra. But I don't tell them it only took me 5 hours, I pretend it took 10. No harm no foul, and I PROMISE you, this is standard across many many industries.
So, TLDR; If your client thinks something takes way longer than it does, don't tell them. Just over-perform a little. Then you're both extra happy.