What I learned this week:
I learned a ton about e-commerce this week.
It took me an overall of around 5 hours, but I managed to finish Dead Startup Shirts - a little e-comm website that basically just sells white tee shirts with dead startup logos on them. I used Webflow and Printful, and literally nothing else. I had no idea how to build anything to start, but I learned everything I needed to know from a few video tutorials.
If you want to buy something, wait a few days. I'll be launching it soon, and I want to make sure Printful's fulfillment works before I send it to everyone. (So I bought a shirt for myself to test)
With shipping tied in, the cost of a shirt in the U.S. is a little over 25 bucks. That's not too bad for a shirt, and I just used the default pricing Printful gave me. However, I might change a few things.
Apparently, on recommendation from Printful, offering "free shipping" and just incorporating the price of shipping into the product price quadruples your sales. That sounds a bit drastic, but now everywhere I go, when I hear "free shipping" that's what I think. All they did was move that cost into the overall price of the product. It sounds obvious in hindsight, but little tricks like that make a big difference in branding and product image.
I'll likely make that pricing transition soon.
What blows me away is selling a shirt at $19.50, with shipping around $4.00, I make a profit of over $7 per shirt. That's an INSANE margin, considering I'm doing literally no work to produce or ship anything. There's a lot of potential for print-on-demand stores like this - we'll be building more in the future without a doubt.
If you want to set something like this up, just ask me any questions you have. This video series by Charli Marie was immensely helpful in building the site.
I'll be experimenting with outsourcing on Upwork and finding sponsors this coming week - I should have some exciting updates next weekend. :)