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How and Where to Share Your Content (Week 3)

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Live streamed on: 
July 22, 2020
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0:05 - The importance of content sharing and avenues to do so

0:45 - Driving more attention to your content

3:05 - A method for subtly advertising

4:29 - Finding communities for subtle advertising

6:05 - Using Facebook groups to drive engagement

7:35 - Researching Social Media automation tools

8:40 - Using Google Analytics to monitor web traffic

Episode Rundown:

As it turns out, sharing your content across the internet can be a simple way to get exposure.

We used Reddit, Hacker News, and IndieHackers in this episode to promote one of our recent streams and see if we can generate traffic to our site. (Spoiler, after a couple of days we got 160 visitors to our website!)

On our interview with Brett Chang, he taught us the magic of Facebook groups - and I've been studying Harry Dry's approach to sharing (which you can read here).

Based on both of those brilliant sons of guns, we went and gave it a shot - but the internet hates self-promotion, so we had to find ways around it.

We'll eventually need to figure out Twitter. It's clear that it's a powerful tool, and we'll need to figure out how to leverage it.

Harry dry links his Tweets in his articles to boost the tweet itself - I'm going to try to do that here.

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What I learned this week:

If you make content, you want people to see it - and for people to see it, you have to get it out into the world.

I read a few articles and asked the advice of a few successful content creators, and discovered that sharing your content to strategic communities on the internet is a great way to build a starting audience.

Then, I recently ran a few experiments, and was able to drive around 160 visits to my website with just around half an hour of work.

For reference, this is the best guide I've been able to find on how to share your content - and it's the resource I relied the most.

So where can you share your content? The places that worked best for me are Reddit, IndieHackers, and Hacker News. (IndieHackers is a forum for people to post cool things they've learned building businesses, and Hacker News is a place people post links to helpful articles on startups) I create live streams and articles around entrepreneurship, so these sources happen to work really well for me. However, no matter what space you're in, I guarantee there will be small forums/websites unique to your niche you can target and use.

Some other places that work super well, from what I've seen, are Facebook / Slack groups and, of course, all other social media.

But here's the issue - almost all of the internet hates self promotion, and that's our main barrier. Reddit and Facebook groups, especially, can't stand you boosting yourself - but there are a few ways around that.

On Reddit, I copy-pasted the full content of my article to provide direct value to the platform, then at the end I very politely stated this was something I wrote about, and if you were curious in checking out other articles like it, here's my website. The post blew up - you can check it out here on r/entrepreneurridealong, and I ended up getting at least 20 visitors from my website from that one post.

Be careful with Reddit though. I posted the same thing in a different subreddit and I was swiftly banned. This isn't a massive issue, I can always make another reddit account and start posting again, but it could be limiting to people that use the platform outside of promotion.

On link-sharing forums it's not such a big deal - Hacker News welcomed my article, and I actually got more clicks out of it than I did Reddit. But Facebook groups are a different story. I've been posting small pictures summarizing the articles, but I still need to experiment. The one nice thing about Facebook and Slack groups is there are going to be probably over 100 in any given category - so copy pasting a simple post to each one takes no time at all, so you might as well.

Beyond that, it's just going to take experimentation. If the forum you're posting on seems to prefer long-form posts, then copy paste what you've written and promote at the end. If they like URLs, give them a URL. If they like short and sweet tidbits, summarize what you've created into a picture or pull an excerpt. Find out what the platform prefers and merge what you've written into that format - then share like no tomorrow.

While you're experimenting with all this, make sure to connect google analytics to your site so you can actually track who's coming from where, and measure which channels are the best for you!

As a last little tidbit, having your content in a shareable format helps a lot. I've personally made my live streams into articles / summary formats on my website (as you can clearly see) but I know a few people that use Substack.

Having your content on Substack allows you to super easily customize what the link looks like when you share it across social media - and the subscribe button is always right in the newsletter issue. I know someone that was able to generate 200 subscribers every other week by sharing each newsletter issue across 50 different Facebook groups. Share-ability is important, so make sure if you are sharing a link, it looks nice or the content surrounding it is nice.

A lot of this information got a bit general towards the end, so please feel free to ask me any questions you have, and go read the article I linked in the beginning. It's helped me a lot.

P.S. If this was helpful at all, a retweet would be amazing. It really helps me - but of course, no pressure. :)

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