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Marketing with Memes

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Live streamed on: 
October 14, 2020

Episode Rundown:

What I learned this week:

This week is going to be a rant, since the content in the live stream is a bit more experimental. We talked about how I'll hopefully market our new experiment with memes, and we had a lot of fun.

But this stream does illustrate something I believe in - that entrepreneurship can and often should be something that's just fun.

Maybe I'm weird, I spend a big chunk of my day on my email inbox and on LinkedIn, but working on something like MacaroniAndCheese.org is genuinely enjoyable.

The idea came up when I was joking with a friend about her brutally unhealthy recipe for Annie's Mac and Cheese. We started joking about what if there was a spectrum you fall on in terms of what macaroni you like, and the idea for the website was born from there. I went and got started on the next live stream, and it was a ton of fun.

No-code tools, websites, apps, everything are so often discussed purely in terms of how much money they can make you, and how incredible the market opportunity is. If I told some of my network about the Macaroni website, a lot of people would likely think it's a waste of time.

But, and this is one of the few things I will admit I agree on with Gary Vee, even if you don't find immense success with something, but you enjoy it, then it's still well worth the time.

I tell people the goal of EntrepreNerd is to democratize entrepreneurship, and it is, but that's the fancy name that sounds sexy on social media. What I really want to get across is that building something for yourself, a business, a project, a product, whatever - can be fun, and it shouldn't be something just for the top 5% of society.

People assume creating something is hard, and worst of all, people think you have to be born an entrepreneur. I can assure you I was not even remotely entrepreneurially interested until around 3 and a half years ago (at the time of writing this article - October 2020).

I've seen middle school students design websites for a product they wanted to build, and I've seen adults with vastly more experience assume there's nothing they can do because entrepreneurship doesn't run in their blood.

One of my favorite entrepreneurs is Peter Askew (we interviewed him on the show a long time ago). His entire methodology is to use entrepreneurship as a tool to get into industries he thinks are fun. That's it. He liked dude ranches, so he bought a domain in the industry and used it as an excuse to travel to different ranches. He recently tweeted about how he expanded his new project to Denver simply because he wanted to visit Denver more often. What a fucking legend, I aspire to do that. I want to get into speaking because I enjoy it. I want to use it as an excuse to travel the world and speak in different classes and meet amazing college students that want to do awesome things.

I want to show people entrepreneurship can be a hobby, something you do in your free time, something you do to relax, something you show off at parties, something you have fun with.

And guess what, if you build something awesome that does help some small group of people in some way, maybe you get to quit your job a few years from now. Even if you don't now you have a skillset you can use to transition to freelance instead of a 9-5, if that's what you might prefer.

And even if everything goes horribly wrong and you somehow, impossibly gain absolutely nothing out of a tiny failed venture, then you have a super fun story to tell that 99.99% of people don't have. And maybe a few years from now you'll try again, and it will go way way smoother.

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