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Planning a Day-Long Stream

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Live streamed on: 
May 13, 2020
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0:51 - What I plan on building during it
2:23 - A new tool I found for embedding payment into your website, Simple Funnel.
3:23 - The various tools I'm is using to create this product and why I'm using them.
5:10 - How I'm is going to market his new newsletter
9:12 - Cool illustration made of his home setup
10:35 - My educational Customer Discovery site www.CustomerDiscover.info
11:31 - If you're launching a product on ProductHunt I'll help you promote it if you want!

Episode Rundown:

I've heard a few stories of businesses being built on a live stream, and that was part of the inspiration for EntrepreNerd. We've built prototypes, and gotten close to full fledged buisnesses here and there, but starting and completing something on one long live stream does sound like tons of fun.

Plus, it's a nice PR stunt. :) - It's a lot easier to market and spread a single event than my "Live Streams every week" content channel. At least, I think it is.

Aside from all that, here's what I want to build. A small digital product on a simple landing page, with a basic ad campaign running to it. Nothing fancy, but 90% of the time is going to go into building that small digital product.

In the stream, we ideally want to sell a small email list, but that gets into issues with legality. A small e-book or basic course would be the most efficient, I think.

We'll do it eventually, and I'm excited for when we do. :) - Who knows, maybe it will even be profitable!

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What I learned this week:

This was an exciting week for me. I launched my first project on ProductHunt, ran a ton of LinkedIn ads, and finished up a little website using Notion and Fruition. I made a little tutorial about it up above.

If you want to check it out, it's CustomerDiscovery.info - it's a small resource for anyone looking to start or improve their customer interviews. Let me know what you think of it.
Best of all, the only thing I paid for to set it up was the domain!

Through researching the launch, I learned that ProductHunt is a lot like Kickstarter. With Kickstarter, you need to do your own marketing. The Kickstarter page just becomes the place for people to buy your product before you make it. It's rarely where you find unique customers. Almost everyone that backs Kickstarter projects doesn't come FROM Kickstarter, they come from your individual marketing campaigns. Most people expect their project to blow up on Kickstarter, but it doens’t work that way.

With ProductHunt, it's very similar. You NEED an existing audience if your product is going to do well, with one exception. You can have your product "Hunted."

Getting "Hunted" means you find someone that's popular on ProductHunt, someone with a few thousand followers, and they post your product WITH you. Then, all their followers get a notification that they posted a product, and you get a few hundred more views on your project. It gives you a massive boost.

For my project, I didn't use one. It felt too small for anyone to hunt, but in hindsight, I should have just found a smaller hunter. For my next project, I'll be asking the top hunter on the platform to hunt my project. We'll see what happens.

I'm experimenting with the platform a lot more to see if I can build a follower base there. If I can, maybe I can become my own hunter. ;)

This week's stream is on that topic, actually!

Also, as an aside, here's a cute little illustration a friend from college did of my work-from-home setup! It's neat.

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