What I learned this week:
This was an exciting week for me. I launched my first project on ProductHunt, ran a ton of LinkedIn ads, and finished up a little website using Notion and Fruition. I made a little tutorial about it up above.
If you want to check it out, it's CustomerDiscovery.info - it's a small resource for anyone looking to start or improve their customer interviews. Let me know what you think of it.
Best of all, the only thing I paid for to set it up was the domain!
Through researching the launch, I learned that ProductHunt is a lot like Kickstarter. With Kickstarter, you need to do your own marketing. The Kickstarter page just becomes the place for people to buy your product before you make it. It's rarely where you find unique customers. Almost everyone that backs Kickstarter projects doesn't come FROM Kickstarter, they come from your individual marketing campaigns. Most people expect their project to blow up on Kickstarter, but it doens’t work that way.
With ProductHunt, it's very similar. You NEED an existing audience if your product is going to do well, with one exception. You can have your product "Hunted."
Getting "Hunted" means you find someone that's popular on ProductHunt, someone with a few thousand followers, and they post your product WITH you. Then, all their followers get a notification that they posted a product, and you get a few hundred more views on your project. It gives you a massive boost.
For my project, I didn't use one. It felt too small for anyone to hunt, but in hindsight, I should have just found a smaller hunter. For my next project, I'll be asking the top hunter on the platform to hunt my project. We'll see what happens.
I'm experimenting with the platform a lot more to see if I can build a follower base there. If I can, maybe I can become my own hunter. ;)
This week's stream is on that topic, actually!
Also, as an aside, here's a cute little illustration a friend from college did of my work-from-home setup! It's neat.